Founded by Ludovico Martelli, born in the 1920s in beautiful Florence where the products are still made, Proraso has loyally served three generations of well-groomed men.

Today Proraso enjoys the reputation as Italy’s most venerable barber shop shaving brand.

For eighty years Proraso has guarded its secret formula based on Eucalyptus Oil and, in a way that only a small family owned Italian business can, the recipe has been passed down from one generation to the next.

EVOLUTION ACCORDING TO TRADITION.

The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on natural and trusted ingredients, are enriched and improved, the packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

To request the full range and price list, please contact us at info@rexell.co.uk

Link: www.proraso.com/en